Ristorante and Papa Giuseppe's
Ristorante and Papa Giuseppe’s are frozen pizza brands under the Dr. Oetker umbrella. They are stocked in major supermarkets across Australia and supported by national digital and retail campaigns.
Ristorante is a global brand known for its premium, authentic taste profile. While Papa Giuseppe's steers away from traditional pizza taste, delivering big flavour convenience with their stuffed crust and snack varieties.
Ristorante and Papa Giuseppe’s are frozen pizza brands under the Dr. Oetker umbrella. They are stocked in major supermarkets across Australia and supported by national digital and retail campaigns.
Ristorante is a global brand known for its premium, authentic taste profile. While Papa Giuseppe's steers away from traditional pizza taste, delivering big flavour convenience with their stuffed crust and snack varieties.
Content
Role
Core capabilities:
Content planning, production management, creative direction, stakeholder coordination, asset delivery
Planned and scheduled five large-scale shoots across stills, video, and stop-motion formats
Developed run sheets, creative briefs, and production timelines aligned with campaign needs
Managed logistics for styling, props, talent sourcing, hair and makeup, and food prep
Oversaw creative production on-set and managed approvals across brand teams
Led post-production workflow: briefed editors, reviewed cuts, and delivered final assets
Delivered a library of 128+ content assets formatted for paid, organic, and owned channels
Project Snapshot
Successfully delivered 128+ content assets across five shoot days including stills, stop-motion, talent-led and product content
Managed a dual-brand shoot using shared talent with distinct styling and creative direction
Campaign elevated to National Out of Home use, requiring post-production contract negotiation and approvals
Collaborated with multiple creative teams to maximise output across varying formats and shoot types
Overview
Dr. Oetker’s FMCG pizza brands, Ristorante and Papa Giuseppe’s, needed a refreshed suite of content to power their always-on campaigns across social, web, and digital retail platforms. TOFU Agency was engaged to develop and produce a full year’s worth of brand-aligned content across two distinct product lines.
Challenges
Each brand required a distinct tone of voice while maintaining visual consistency within their respective guidelines. Coordinating a one-day talent shoot across both Ristorante and Papa Giuseppe’s presented challenges, particularly when using the same talent. This was successfully addressed through thoughtful styling and a seamless run sheet.
During post-production, the campaign was elevated to feature in the client’s National Out of Home rollout. I re-negotiated talent contracts accordingly, managing the process calmly and efficiently while keeping everything within budget.
With multiple shoot types in play, I worked closely with creative partners to ensure cohesion across formats and to maximise output from each shoot day. Tight timelines and a high volume of deliverables meant pre-production planning, run sheet management, and a clearly defined approvals process were essential to avoid post-shoot bottlenecks.
Outcomes
Delivered 128+ final assets across five shoots ahead of schedule
The high-quality campaign imagery was subsequently chosen to be used for the Ristorante's above-the-line campaign.
Provided brand teams with a modular content library optimised for multiple channels
Strengthened agency relationship with Dr. Oetker, resulting in repeat projects and ongoing retainers
Re-negotiated talent contracts efficiently, securing extended usage without exceeding cost projections
Annual Digital Marketing Content Production
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